Communications Materials
Communications materials can serve a multitude of functions—branding and positioning your agency, bolstering your fundraising efforts, attracting new clients, informing your constituency, and mobilizing your supporters. But only high-quality materials will get your message across.
Effective print and web-based communications materials have several elements in common:
- They are developed with your organization and target audience in mind
- They are accessible yet rich in meaning
- They are compelling and creative, but never gimmicky
- They use clear, jargon-free language without dumbing down the material
- They are factually accurate, grammatically correct, stylistically consistent, and free of typographical errors
These qualities define every document produced at Artisanal Prose. I create communications materials that express your ideas with power and grace, engage your target audience, and represent your agency in the best possible light. My services include:
- Writing “from the ground up”
- Online content development (including conceptualizing the format and presentation of websites and e-communications and developing fresh, persuasive content)
- Editorial oversight, “doctoring” of documents-in-progress, and jump-starting stalled projects
- Technical and medical writing
- Translating medical or technical information into user-friendly formats for general audiences
- Development of low-literacy materials
- Project management
- Research, focus groups, and needs assessments
- Specialized services for foundations and philanthropic entities
These services can help your agency deploy an array of marketing, communications, and client-education tools in print and electronic formats. I have written and edited a wide variety of successful print and web-based materials for clients, including:
- Annual reports
- Websites
- Newsletters, e-newsletters, and online action alerts
- Brochures
- Mission statements
- Ad copy
- Press releases
- Public Service Announcements (print, radio, and television)
- Distance learning materials
- Book-length projects and manuscripts
- Training handbooks, guidebooks, and curricula
- Best practices manuals
- Culturally competent consumer information and health education materials
- Needs assessments, strategic planning reports, and policy documents
- Discussion guides for training materials in CD, DVD, and other formats
- Conference proceedings
- Policies and procedures manuals and other in-house documents
- Papers for publication in professional journals
- Speeches
- Style guides
See a list of clients that have used my services to create communications and marketing materials.